Edrolo

Brand strategy, visual identity, website design, digital systems

Positioning, identity system, web design, Webflow development, campaign and brand rollout

Edrolo needed its brand to reflect a broader strategic shift: from a provider of educational resources to a more unified system centred on outcomes. I led key parts of that translation across strategy, identity, and digital touchpoints, helping turn a complex internal evolution into a clearer external expression. The work focused on building coherence between what Edrolo was becoming and how it appeared across its website, messaging, and brand system